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Web Development

How To Get SEO Training

How To Get SEO Training

I will not rain in the wet and say that is to follow the main blogs in Brazil and abroad, participate in events in the area, as well as develop a network where you can exchange experiences. This is quite obvious and even important, but still not the main one, as SEO is learned in practice. So, I will suggest three ways that all SEO professionals should go (but it won’t always be possible): For more information you can check at Glamy SEO Service.

Own SEO cases: always important

This is the simplest and most autonomous path. However, due to Google’s changes to its quality policy, it is difficult for small sites to position themselves on competing keywords.

But a good affordable SEO services professional should have difficult term positioning cases using white hat techniques. A second way to accomplish this is by providing SEO consulting, or even working at an affordable SEO services company or agency.

If we could summarize an SEO expert’s focus on one thing they would be the keywords. That alone is unlikely to provide any kind of results for the site being optimized, but someone who does not have the keywords as a focus of their work will not succeed as expected – and that is where many of the frustrations come from the work of SEO we can hear from new clients who have professionals or other agencies working on your site. (This is not a challenge to competitors, as I think mostly of other agencies or companies that offer SEO without the least knowledge.)

Working in a company with SEO culture: a differentiator

Although there are few companies with true SEO culture in Brazil, they exist, but due to the privacy of information I have prefer not to mention specific names. What I can say is that most of them are mostly in the media, tourism and e-commerce segments. To be able to join these companies, which are usually medium or large in size, may require some referral or participate in bureaucratic selection processes that make the entry barrier higher for agencies or the development of their own websites.

 Work in an SEO Agency: The Simplest and Longest

This path, while quite obvious, should not be overlooked and can often be one of the “easiest”, especially for those in their early career, since access to them is simpler and less bureaucratic; and if the candidate already has a few SEO cases, even simple ones, it may catch the attention of the executives of these agencies;

This rule applies here at Conversion, and I think among all our competitors as well. In agencies, in turn, it is essential that the professional grows and seek managerial / managerial positions or, if you want to become an expert in SEO, you must have agencies that have this type of position.

Web Design

Is There a Difference Between SEM and SEO?

Is There a Difference Between SEM and SEO?

Internet activity has exploded in the last few years. The unprecedented growth in all areas from online shopping to conducting research has resulted in even the smallest company having a website. Employing SEO and SEM helps the right people find your products and services in a vast sea of competitors. While these terms are often used interchangeably, there is a difference.

What is Search Engine Marketing?

Search Engine Marketing is part of an overall marketing plan and a subset of an internet marketing strategy. It’s the set of techniques used to get more search engine visibility, either through ads or from SEO. The goal is to promote your website primarily through paid search and contextual advertising.

  • Paid search is precisely targeted advertising. When supported with focused analytics, it can help determine and improve ROI. This method is also referred to as cost-per-click and pay per click advertising.
  • Contextual advertising is advertising displayed on a web page that is relevant to that page’s content, based on keyword targeting. Examples include in-game text or video ads, native advertising and behavioral advertising.

What is Search Engine Optimization?

Another type of search marketing is organic placement, also known as SEO. This is the set of tactics used to increase the number of visitors to your website. By employing on-page and off-page techniques, your site can move up on the search engine results page so that more web searchers can find it.

On-Page activities use tactics within your site’s pages to help visitors find them. They include:

  • Using targeted keywords in the headings, titles and meta tags
  • Integrating social sharing
  • Adding high-quality page content and blog posts

Off-Page activities are measures taken outside the website to improve your search engine rankings. They include:

  • Engaging in social media
  • Creating quality backlinks
  • Contributing as a guest author

Millions of organizations are online worldwide. Understanding the differences between SEO and SEM and how they are used is imperative to being found by your target audience. Developing an effective marketing strategy using these techniques can increase your website traffic and improve your return on investment.

Web Design

How a Website Redesign Can Impact SEO

How a Website Redesign Can Impact SEO

The world changes rapidly, and so does the web. That’s why it’s recommended that you redesign your website at least every couple of years. When embarking on a website redesign, it is easy to focus on the content. While this is important, it may be even more important to focus on the redesign’s effect on SEO, or search engine optimization, which is key to maintaining and increasing traffic.

Don’t Lose What You’ve Got

If your site is already generating business, you have a lot riding on this redesign. You don’t want to go backward and experience a wipe-out of all your SEO. You don’t want to have to rebuild from scratch.

There are many ways a redesign can affect SEO. Here are some tips to avoid problems:

  • Permanently redirect migrating content. Moving content from old to new pages during a website redesign can lead to dead ends for users. It’s important to permanently redirect this content from old to new pages to avoid user error messages on search engines.
  • Generously provide for mobile usage. Don’t assume that desktop users are your main client base. Your customers, like the rest of the world, are on the go and will be more receptive to your message if it can be delivered in multiple formats.
  • Be very careful about removing content from your site. Taking away previously-ranked content can wreak havoc on your rankings, thus causing your traffic to dip. Therefore, it is smarter to simply leave the content as it is, or at most, rework the material rather than deleting it altogether.
  • Understand the structure of your site. You can do an SEO crawl to gain this information and then as you redesign, you can match the structures of the two accordingly.

Working Smart for a New Look

Keeping in mind all the hard work you put into the initial design of your site, you can focus on making it better without losing the traction you’ve gained already. A good website redesign can invigorate your business if you do it in a smart, SEO-friendly way.